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TOPIC 6 Strategic Uses of IT MN-M533 (Three main strategic uses of IT…
TOPIC 6 Strategic Uses of IT
MN-M533
Three main strategic uses of IT
working inward
Building an Intranet
Intranets are private company networks that use Internet technologies and protocols to reach employees
Benefits of Intranet
More efficient and cost-effective way to provide access to company information
24/7 availability, dummy-proof browser interface, easier development and less maintenance ($), faster updates, information integrity
Case: : GE Energy Power Systems
Fostering a sense of belonging
Intranets evolving into very important enterprise structure
Corporate mission and values
Internal forms, rules, processes
Internal news (can be interactive, e.g. comments)
creating corporate culture and climate, giving a means for communication and creating communities
working outward
Modern enterprises today need sophisticated computer systems to compete
Quality, service, innovation, speed
Competitors must do the same or find themselves at a disadvantage
Two Business-to-Customer strategic IT uses:
1 Jumping to a New Experience Curve
2 The Emergence of Electronic Tenders
Jumping To A New Experience Curve
describe (also case example diagram good)
emergence of electronic tenders
describe
working across
Streamlining processes that span across company boundaries is the next big management challenge
Numerous forms of working across businesses
(identify)
Case example:
The cheap and disruptive revolution
CIOs are shifting from buying expensive proprietary hardware to cheap generic products
Other aspects of “cheap”
Labor outsourcing
Free open-source software vs. expensive proprietary products
Telecommunications (e.g., VoIP)
EXAM QUESTION: DESCRIBE THE STRATEGIC USES OF IT IN BUSINESS [ 50 MARKS]