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SEO THAT WORKS 2.0 (Module 0: Intro for 4 module (New World Of SEO (Link…

- - - - Sản xuất văn bản thường xuyên
      - Đánh giá thấp việc quảng bá nội dung
      - Dựa vào nội dung tuyệt vời
    - - Publish quá nhiều nội dung
      - Tập trung quá nhiều vào Longtail Keywords
        
        Panda update đánh vào keywords dài (Tập trung vào bài viết dài hạn)
        
        Humming Bird
        
        Chỉ tập trung vào Medium Keywords
      - Không chủ động xây dựng liên kết
  - - - These are people that have the ability to share and link to your content.
- - - - Linkreators are simply people that run websites in your industry
      - In other words, the linkreators are the people that have the power to link to your content and share it with their audience
    - - Step1: Linkreator-Focused Google Search String
        
        What’s a shoulder niche?
        
        A shoulder niche is a topic or niche that’s related to your main industry. ( kiểu liên quan 100%)
        
        (Example: Bird)So to find Linkreators, you simply search for broad keywords like “how to housetrain a dog” and “best pets for young kids”.
        
        You wouldn’t want to search for product-focused keywords like “cheap bird cages”.
        
        Use informational keywords, which tend to bring up news sites and blogs. (search for the informational keyword “how to clean a bird cage”)
        
        One-by-one through the top 40, adding linkreators sites to your list as you go.
        
        Once you’ve finished with one keyword, move onto another keyword, like “bird nutrition”. That will bring up a whole new set of potential linkreators.
        
        Repeat the process until you’ve identified at least 15
      - Step 2: Linkreators Links
        
        First, take a site that you found in the last step and pop it into a link analysis tool like ahrefs or Majestic SEO.
        
        Next, click on “links”. That will show you the sites that link to the site you just put into ahrefs.
        
        Finally, look over the sites that link to the site you put into ahrefs. Add at least 10 sites from the list to your list of Linkreators.
      - Step 3: “Best of…” Lists
        
        Fortunately, other people have done a lot of the hard work of curating high- quality bloggers and influencers in your industry. (Best of blog posts.)
        
        These list some of the best well-known (and “under the radar”) blogs in your industry.
        
        To find them, simply use these search strings in Google: “[keyword] blogs to follow”
        best [keyword] blogs
        “best [keyword] posts [year]
        “top [keyword] blogs to follow” + [year]
        
        AllTop.com is a website that curates the best blogs in every industry.
        To use it, simply search for a broad keyword that describes your industry, or a closely-related industry.
  - - - Linkreator-focused
        
        You already know who the linkreators are in your industry. And they’re the target audience for your Power Page.
      - Based on proven topic
        
        And in this lesson I’m going to show you the 5-step process for finding topics that your linkreators love.
        
        Step 1: Mine Resource Pages
        
        Resource pages are one of the best places to find proven content topics.
        
        Step-by-step process for this step in the worksheet
        
        Step 2: Hot Blog Post Topics
        
        This strategy is also simple….but darn effective.
        
        looking for topics that bloggers in your space tend to cover over and over again.
        
        You can find hot topics by going to a popular blog in your industry
        
        Look at the “popular posts” listed in their sidebar
        
        most popular recent posts
        
        Besides the sidebar, you can also just read their last few posts to see what topics they tend to cover or touch on.
        
        Step 3: Highly-Shared Topics
        
        This is where you find topics that tend to generate lots of Tweets, Facebook Likes and Pins.
        
        it does show you what they tend to share on social media. Usually, those topics are one and the same.
        
        You can find these heavily-shared topics by entering a keyword into Twitter search
        
        You can also use Buzzsumo
        
        You’d enter a keyword like “gardening”.
        And you’ll find excellent topics that the linkreators have already shared.
        
        Step 4: YouTube Search
        
        Videos that make their way to the top of YouTube are inherently interesting and compelling, even if it’s traditionally seen as a boring topic.
        
        Step 5: Website “Top Pages”
        
        All you do is pop a site from your Linkreator list into a link analysis tool like ahrefs, and take a look at their “top pages”
        
        This reveals the most heavily linked-to pages on their site. In other words, pages that the linkreators love to link to!
        For example, in my case, I noticed that the top pages on many popular SEO sites had something to do with Google’s list of ranking factors.
        So I decided to create a piece of content around that very topic, because I KNEW that the linkreators would eat it up.
        
        Remember: Your Power Page topic doesn’t have to be directly about what you sell
        
        Jason is the voice-over talent that found a bunch of Linkreators in the shoulder niche of video and audio production.
        When Jason followed the process from this lesson, he realized that those Linkreators tended to share content about how to find free music to use in online videos.
        So he created a Power Page called How to Find Free Music for Videos.
      - Built with a content framework
        
        Module 2 is all about teaching you my 7 proven, battle-tested Content Frameworks.
        
        Content Frameworks leverage Share Triggers -- or scientifically-backed psychological principles that get people to share your content with their audience.
  - - - The first issue is Google Panda, which I already touched on. This is an update that specifically targets sites that tend to publish long tail keyword-focused content. (Google Panda)
      - Second, there’s Semantic search...also known as Google Hummingbird. This update is slowly making most long tails obsolete.
        With Semantic search, instead of viewing two long tail keywords like “retro video game consoles” and “old video game systems” as separate...Google considers them one and the same. (Semantic Search/Hummingbird)
      - In fact, whenever I take on a new client I look to delete around 15-25% of the dead weight pages on their site.
      - Dead weight pages are pages low-quality blog posts, archive pages, and duplicate or thin content pages.
        
        Low-quality blog posts
        
        Archive pages
        
        Category pages
        
        Tag pages
        
        Duplicate or thin content
      - Even if they’re not hit by Panda, I pretend they are. And I mercilessly delete anything that doesn’t provide value.
        
        Sometimes I end up deleting 50% of their pages.
      - Power Pages=Impossible
    - - First, optimize your product or category page around the buyer keyword “cheap yoga mats”. Just like you normally would.
      - Then , you create your “Power Page” around a related topic, like yoga for weight loss or yoga poses for a bad back...whatever the linkreators would be likely to share.
      - And when you funnel authority from your Power Page to your product and category pages, your product pages will rank higher.
      - How does this work?
        
        First, it will boost the domain authority of the site, which gives all pages on your site a boost.
        
        Second, you can internally link from your Power Page to landing pages. This is called Authority Sculpting. This sends authority directly to your landing page.
        
        And when you have a handful of Power Pages on your site, it’s almost like having a blog network on your own site.
        
        Whenever you add a new landing page or product, just go to one of your Power Pages, add an internal link, and it’ll receive authority right away.
      - whether you’re trying to rank your Power Page or using your Power Page to rank highly-commercialized landing pages and product pages, you want to optimize your Power Page around a medium tail keyword.
    - - These are super competitive 1-2 word keywords like “life insurance” and “internet marketing”.
        The obvious problem with head terms is that they’re flat out too competitive. So with long tail keywords and head terms out, what’s left
        Medium tail keywords.
        Medium tails aren’t impossible keywords like “life insurance” or “internet marketing”.
      - On the opposite side of the spectrum are high-volume “head terms
      - They’re keywords like “affordable life insurance” and “internet marketing strategies”.
      - Kind of a happy medium between chasing 100 long tails and competing head to head with Fortune 500 companies.
    - - Step 1: Enter a seed keyword (or URL) into the GKP
      - Step 2: Sort by search volume
      - Step 3:Choose a medium tail from the middle of the results
  - - - Step 1: Grab a URL
      - Step 2: Enter the URL into the GKP
      - Step 3: Sort to find Medium Tail Keywords
    - - Blog posts News articles
      - Wikipedia entries (surprisingly good!)
      - Press releases (search PRWeb for your keywords)
      - Conference agendas
      - Reddit pages
  - - - Step 1: Create and Promote a Power Page
      - Step 2: Identify a High-Priority Product, Category or Service Page
      - Step #3: Build Internal Links From Your Power Page to That Page
- - - - Linkreator-focused
      - Based on proven topic
      - Built with a Content Framework
    - - A Content Framework is simply content built to maximize shares, links and reach. Content Frameworks also position you as an authority in your space.
    - - Utility is a fancy way of saying: This content is super practical.
      - Content Frameworks like the go-to guidebook and the Expanded List Post both have incredibly high Utitlity. And it’s one of the reasons they attract so many links and shares.
    - - They found that longer articles were 52% more likely to make the most emailed list.
      - Longer articles get shared more often because they elicit a strong “awe” response from the reader. We will incorporate this Share Trigger in all 7 Content Frameworks.
    - - You’ve probably read something along the lines of “most content online is forgettable”.
      - The problem is:
        There’s nothing in that content that makes it stick in your mind.
      - Highly memorable ideas and concepts are significantly more likely to be shared.
      - how can you make your content more memorable?
        One simple strategy is to use The Trademark Technique, which is the first Content Framework you’ll learn about.
        This Content Framework is where you create propietary strategies and techniques that people can latch onto and remember.
      - Including Custom Visuals is another strategy to leverage Memory Glue. I probably don’t need to tell you that people are highly-visual creatures. So visual elements in your content help it stands out and get remembered. This is something I show you how to do in the AwardsBait, Go-To Guide and Trusty Infographic Content Framework.