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CH4 product offerings (Product Classification (GE business screen (market…
CH4 product offerings
Product Classification
NPD goals
company objectives
Input proucts
materials
Foundation products
captial equipment
Facilitation supplies
tangible
services
GE business screen
market attractiveness
competitive attraction
hard to separate intangible/ tangible
UK water company
engineering skills/ design waste water pumping station
Product offerings
advice-giving
National Gummi AB of Sweden
rubber and plastic for use as seals and dampeners; different technology/ hardness/tensile strength/ weight and working temp; originally solid rubber but environmental preferences/life cycle & portfolio trends: plastic & elastomers
life-cycle concept
Intro
early problems
awareness
to market acceptance
Airbus A380 delay/ cancellations/ no orders for the A380
Pre-launch
Growth
competition
secondary demand
increase product line
Maturity
reduce costs
Decline
profit margin decline
minimum marketing expense
BCG market share/ market growth matrix
service
NPD
problems
speed
market orientation
checks
Going through the motions
stage-gate approach
investigation
preliminary
detailed
market size/ growth rate/ potential/ cost
development
testing
marketing
launch
Intel vs AMD
NPD: vPro band chips: remote repair
move the basis of competition away from speed, an area where AMD was starting to break down Intel's competitive advantage, on to security and manageability
business service
challenges
Customer’s understanding
Non-standardised
Inform progress
Understanding customer’s needs
perceptions of supplier
management
service concept
service outcome
customer expectation
Physical resources and environment management
Customer interaction
service quality indicators?