#ToBeAPartner
Public. #
Given a glimpse into the inner workings of Starbucks. #
Allows trust to be built upon transparency.
Allows the public to feel involved with Starbucks as they are given to option to contribute and take part, rather than just being a customer.
Starbucks Corporation
Employees/Partners
Publishing their 'Global Social Media Guidelines for Partners'
Marketing Materials
Advice and support for partners.
Career development opportunities.
Shared Experiences of working for Starbucks.
Give tips for new or existing partners from what they've learnt or experienced whilst working for Starbucks.
Allow partners to look into other partners' experiences.
Understand how Starbucks operated in other countries and cultures.
Offer support and/or guidance to those finding working at Starbucks a struggle.
Post images or text on SNS for enjoyment.
Invite friends to apply for career opportunities at Starbucks. #
Highlight the benefits of working at Starbucks (such as free university education for US employees.)
Communicate information about upcoming promotions instore. #
Connect with head office.
Connect with partners.
Instagram allows photos of experiences to be shared with community.
Facebook allows Partners to share their experiences with Starbucks, but more importantly, with their friends and family thus creating brand transparency.
Monitor Partners' activity in relation to the brand online.
This hashtag caters to a public community
Reddit allows users to post in chat rooms about topics that they are involved/interested. In the case of #tobeapartner, it is mainly to offer support, advice and/or tips or tricks about working there.
Twitter, allows users to post their day-to-day experiences under the hashtag, to participate in the conversation that includes fellow partners, the Starbucks corporation, and the external public who are able to comment on the posts. This allows for increased transparency between employees, head office and the external public, to ensure that all voices are heard and can be acted upon by those who can change behaviours.
Allows Starbucks to more easily view major problems that may exist among employee experiences