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How Facebook Will Win The War Against Fake News (Definition of fake news:,…
How Facebook Will Win The War Against Fake News
Definition of fake news:
Fictional, fabricated stories, aim: generating clicks
Use of sensational headlines
Use of "Bots"
Use of the echo-chamber effect
Not the BBC
Not helpful for Facebook's business model
How to fight it?
3 areas:
Disrupting economic incentives
Building new products
Helping people make more informed decisions
Taking of news organisations seriously
Making reporting of doggy news easier
To fast-check stories
Main problem:
Ignorance of people
Another issue:
Scale:
Difficulties to perform operations on unknown numbers
Need of systems able to understand a complex range of signals:
Likelihood to share a story after reading it
What about the bots?
Fake profiles sharing fake news
Also a question of scale
Systems that recognize real from fake -> tough
Facebook: huge investment in trust