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How the maker of the epipen made government its ally (Ally (lucrative…
How the maker of the epipen made government its ally
Mylan
EpiPen : price ➚
could do it
6X2007
explanation :red_cross:
No profit
Ally
leveraging-> power of the government
lucrative
marketing + lobbying
ads
twin-pack
Consumers + profit ➚
Save lives
public entity
Mandated demand
expiration date
:red_cross: competitor
Governement
pushing
preventive medicine
insurance