Logic test using differenciator
What currently doing is not working
why - prop counts lowest in the world
is it hard to diff? then 1-4...
Trigger word doc walk through
How easy is this to learn?
How easy to use?
Rethink - ask me to make it more simple
Hard to do without making it wrong. Latch onto the first thing, but needs more expert qualification
Groupings 1-3 months
Decided to figure a way to capture most of the key POPs
What we're going to go through was invented about 2 years ago for Tampa
Like anything, - have to use it properly
what is the 1-4 (under three months)
Why is it important
gets to a recognisable POP quickly
Why is this important 1-3
Use their patience
Most parts of the process are designed to buy time & attention for the next part of the process
If new - not yet good enough to buy the time (from the right people (wrong people are happy to chat)
all have to pass before leave