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introduction (corporate social responsibility (CSR) (climate change, code…
introduction
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marketing mix
price
cost, profitability, value for money, competitiveness
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product
new product development, product management/feature, branding, packaging, after sales service
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promotion
communication mix, advertising, sales promotion management, public relations, direct and digital marketing
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place
access to target market, channel structure, channel management, retailer image, logistics
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definition
marketing is the management process responsible for identifying, anticipating and satisfying customer requirement proditably
an activity, set of institutions, and processes for creating communicating delivering ,exchanging offering that have value for customers, clients, partners and society
maintain and enhance relationship with customers and partners at a profit, so objectives of parties are met. (mutual exchange and fulfiment of promises