Sociology 100: Social Interactions
Work
Religion
Emotions
Consumption
Marxist View of Work
Weberian View of work
The Sociology of Work
The sociology of work has been of interest to sociologists for as long as the discipline has existed. This is because sociologists are interested in how the world, including the social world and the physical world, is created and recreated by people. For the founding fathers of sociology, Emile Durkheim, Max Weber and especially Karl Marx, work was one of the most important social instiututions in the modern world. For marxists work, in the form of paid work, is the most important social relation.
work is important to sociologists because it is important to individuals: it's an activity that most of us spend most of our lives doing. Work is a significant contributor to our identity, in both individual and collective settings.
Karl Marx that paid work was where commodities are made, workers are exploited, profits are generated, the classes of capitalism are forged and aspirations are shaped. It is also where the two classes of a Marxist society are determined. The Burgiousie, owning the means of production and the proliteriate who have no means of production and thus must sell their labour powe. The terms capitalists and workers are synonyms for bourgiousie and proliteriate respectively.
Work is also where aspirations are manufactured. It is where that which may be deemed useful is given form, however, this too is not free of capitalist influence. As those with the spending power in an economy, the capitalist class are those which determine, in a "free market" what is deemed usefel and valuable. Thus they also shape the norms of society.
Max Weber wrote in 1905 of the protestant ethic and the spirit of capitalism. capitalism is the most fateful force of modern life, with it's origins rooted in puritanism and the Calvinist belief in predestination. In order to show faith, one was required to work hard and the commitment to labour was a calling; lived frugally and worked continually to demonstrate their piety and status as one of God's chosen.
Feminist View of work
The distinction between paid work and labour, and the proportion they contribute to the economy is has been a bone of contention for some time. Marx and Engels focused on paid work as a main driver of capitalist societies. Unpaid work or labour was regarded by these founding fathers as a residual category that takes place in the domestic sphere. Such marginalisation has raised the ire of feminists since at least the late nineteenth century, who have argued that capitalist societies are sustained as much by the realm of unpaid work such as domestic labour as by paid work.
Automation
Automation is a major worry for the current conception of the labor market. Many jobs face automation in the near future, and the possibilities for unemployment as a result are beyond worrying. This rise of automation has been spurred by continuous expansion of processing power by computers, and it has been argued that we have or are entering a second computer age, where instead of augmenting human workers, computers have begun replacing them. This is on top of the fact that as a result of computerization, productivity \per worker has skyrocketed in recent years, and while inflation has kept pace, wages have not, meaning many jobs that do survive automation, will continually underpay workers.
Modern Work
Modern work is distinct from previous iterations in that the traditional boundaries of work have dissolved in the technology age. The distinctions between work and leisure, public and private working space and between the home and the office have all become blurred as people have begun working from home and carrying devices allowing them to bring work with them everywhere.
In Dalton Conley's 'Elsewhere, U.S.A' he proposes the idea of "individuals": that individuality has been undermined to the point that people in the modern age are simply fluid personalities managing data streams rather than genuine personalities. He also points out that mobile devices can be perceived as portable workshops, meaning that work has slowly penetrated the sphere of private life, especially as work hours continue to increase and job security crumbles as the competitive job market strips workers of collective bargaining power. Finally he points to the commercialization of everything, including the outsourcing of traditional tasks such as cooking and childcare as proof that private life has been completely infiltrated by work.
Judy Wajcman, in 'The Acceleration of Life in Digital Capitalism', talks about how pressed for time people have become as a result of the new paradigm of work in the modern era. She says that predictably, most of the existing studies about work spilling over into family time take a management or organizational perspective. The assumption is that the dramatic increase in workers' use of ICT's necessarily extends working time.
For example, a Canadian study of managers, professionals, and technical workers actually defines cell phones, laptops, home computers, and BlackBerry devices as work extending technology - meaning the act of engaging in work related activities outside of regular offices hours in locations other than the business office. Some workers in this study, especially heavy BlackBerry users, did report a sense of having less family time as a result of working from home. Intriguingly, however, the main finding was that the very same features of ICT's that increase perceived control and facilitate communication are also the source of many oppressive features.
Sociology requires a sociologist to take into account emotions. This is the sociology of emotions, and looks at the biological and social construction of emotions, as explained by the work of Theodore Kemper. Good examples of the complex role emotions play in social interaction is Romantic Love and emotional entanglement in group identity.
A good way to look at the importance emotions to society is to think about what the world would be like without emotions. People wouldn't be able to make any choices between alternatives because they wouldn't have anything at stake in the outcomes. We would also have no goals, commitment, convictions or direction.
Advanced societies cultivate feelings shamelessly and dedicate many resources and efforts to manipulating those feeling. We doctor them with alchohol, legal and illegal drugs, food, real and virtual sex, fell good consumption like shopping, moving, internet games, and feel good social and religious practices. -Antonio Damasio "Looking for Spinoza: Joy, Sorrow and the Feeling Brain"
Biological Emotions
The biological component of motions is located within the individual and inherited as part of their biological makeup. It is closely linked with bodily changes such as blushing, muscle tension and hair standing on end and it essential for human survival, such as fear to avoid danger.
Socially Constructed Emotions
Socially constructed emotions are part of culture, and as such vary between different cultures and societies. They may change over time as they are a result of social climate, and are contextual as appropriate use and performance of them are learned through socialization.
Theodore Kemper
Theodore Kemper's theory of emotions operates on the idea that biological emotions are primary and experience on an innate level, whilst secondary emotions are constructed from primary emotions in social settings. The primary emotions are fear, anger, depression (grief), and Satisfaction (happiness). Secondary Emotions are things such as guilt (anger at the self), shame (social fear), pride (social happiness), gratitude (social satisfaction), love (happiness relationships) and nostalgia (happiness and grief in the past).
Romantic Love
However society has evolved a stigma around the idea of feelings. In most societies emotions are equated to excess and disorder. Hilman (1920) - the chaotic energy of emotions makes the, dangerous to anyone in their vicinity and weakens the person experiencing them.
The idea of romantic love has become the romantic dream of an erotic bonding to an idealized and unique beloved. the idea of romantic love is a relatively modern one, and one that is rooted in western ideals. It has become a replacement for traditional social anchors of kiinship, social status and religion, and ofgfers a new p[lace of attachment and security.
The modern conception of romantic love is connected to leaisure culture and the modern obsessions with self cultivation. One demonstrates their worth in the competition for romantic love through the way they express their personality in how they spend their time, and their commitment to continual self betterment. As romantic love has become a part of western culture, many other things have changed: there is a growing shift in the attitude towards motherhood as a vocation rather than something that simply happened and was dealt with; A new emphasis on the emotionbal tied between husband and wife; romantic attatchments as a new source of identity and hope of personal salvation through the 'meeting of souls'.
Emotions in Social Movements.
Love can even be seen as an ideological construct which has been socialization into particular beliefs about the nature of love, and where we should feel it, as well as what we should do about those feelings. Love has become a cultural inscription, a monolith of identity, and we see this in representations of romantic love through musoc. poetry, fiction, advertising; all of these cement peoples position on the emotional experience of love before they enter into actual relationships. Society has created scripts of how love is to be experiences, and thus created an entirely new dimension to social interaction, especially when it comes to how people participate in romantic relationships.
This predetermined script builds sets of expectations for what romantic love is. The ideas that all you need is love, that love is tha basis of all relationships, that it is best for women if love is the crucial factor in defining relationships (making her own choice), that romantic love allows women to escape patriarchal control and that falling out of love ends a relationship are all relatively new ideas in the social landscape. This shows us how the modern conception of love has become central to the modern experience of life, and social interactions in the wider world.
Social movements are founded on "passions and feelings, love and hate, faith and dear are all part of a body acting collectively" - Dario Melucci
James Jasper says of Social Movements "Participation in social movements can eb pleasuravle in itself, independently of the ultimate goals and outcomes. Protest becomes a way of saying something about one's self and one's moral, and of finding joy and pride in them."
Emotional achievement is "The attainment of self-validating emotional experiences and expressions through active and creative persuits." Emotions are inextricably intertwined with identities and action in this movement. The emotional dynamics generated int his process dignificantly contributed to movement mobilization.
Fetishism of the Commodity
The Manipulation of Taste
Why Consumption Cannot Satisfy
An example of the power of commodity fetishism can be seen in the 'torches of freedom' marketing campaign by Edward Berneis in which he changed the perception of cigarettes and smoking of young women by equating them with a demonstration of the suffragette movement which changed to social stigma around women smoking, leading the a surge in consumption by the female demographic. The word consumer 'is now habitually used by people to whom it ought, logically, to be repugnant'- Raymond Williams
The Circuit of capital, as described by Karl Marx in "Capital: Volume 1" moves through a cycle of M-C-M' where (M) is the money invested in the production of (C) the commodity, which is then sold for more (M)oney plus (') which is surplus value, a portion of which is then reinvested as the (M)oney to produce more commodities.
This endless cycle of production leads to a need for marketing to make sure there is demand for the next wave of produced commodities. These marketing campaigns rely heavily on the fetishisation of goods by tying them to other common desires, the most obvious occurrences of this can be seen today in gendered marketing and the marketing of video-games.
The lack of rational associations in gendered marketing, and the gender stereotypes and social pressures associated with them are evidence of the power of social ideologies dealing with consumption and the influence they carry through the status they convey in our society. 'The so-called consumer economy and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form" - Marcus, H (1969)
Commodity Fetishism itself derives from Sigmund Freud's concept of sexual fetishism which deals with libidinal (sexual) gratification from objects, or parts of objects. Similarly, Karl Marx's commodity fetishism has to do with social status based gratification from objects, which sees consumers identifying with the exchange value of the good rather than it's actual use to them, and disassociating the item from the actual process of production, including the labour that goes in to manufacturing."There is no unhappier creature under the sun than a fetishist who longs for a woman's shoe but has to make do with the whole woman." - Karl Kraus, 1923
The manipulation of tastes in marketing is done through the creation of false needs. False needs are created through the manipulation of people's desire to be included, thus new products are marketed as status symbols, creating a fear of missing out in consumers who feel the nee for social status and approval. This leads to products, even art, being created for their exchange value rather than their use. this leads to popularization of the product and thus homogenization as a new standard is formed by reproduction of the previously successful commodity by manufacturers seeking to continue making a profit.
According the Herbert Marcuse (2003[1964]), in his work "One Dimensional Man", euphoria is unhappiness. He says; "Most of the prevailing needs to relax, to have fun, to behave and consume in accordance with the advertisements, to love and hate what others love and hate, belong to this category of false needs."
The culture of industry is a set of phenomena that drives the production of false needs. This culture is predicated on the process of aesthetic production which is rationalized away, despite there being little need or use for the product, such as factory produced garments. A product of this culture is that the principles of exchange stamp the creative process with their influence, robing the art of any significant meaning aside from it's exchange value.
A key component of the this culture is the evocation and manipulation of anxieties, which is essential to the development of a consumer oriented economy. This culture extends globally, with a guiding vision of the world in the image of the US. In such a culture exchange value obliterates use value and is the universal measure of quality and enjoyment. As a result, a new form of consumer has emerged and proliferated the market, and this market manipulation has led to the closure of the political universe, as the necessary social status becomes more and more unattainable for someone of the working class.
Consumption lacks the ability to satisfy the consumer because the entire system of production is predicated on the sale of false needs. We are aggressively sold the idea that we should be happy and satisfied at all times, and if we are not, then there is something we can buy to fix this. Thus, when we buy an item and it fails to satiate our desires, to grant us eternal happiness we conclude that it simply was not enough. We are so desensitized to this process that we spend our entire life buying empty pleasures which grant momentary gratification, but inevitably just end up making us want more. Then we are made to feel guilty for consuming, and told the only way to alleviate that guilt is to consume more.
This new type of consumer is aggressively homogenized, and seeks to force all other consumers to conform, even knowing that consumption can give no satisfaction. T. Adorno [1938], in "The Culture Industry", says of them ; "Again and again and with stubborn malice, they demand the one dish they have once been served. H. Steinert (2003), in "Culture Industry" concurs with this writing "If a cultural product does not challenge us, it despises us: apparently desperate to comply with our wishes, it secretly scorns us. When culture is commodified - when it promises to instantly gratify our desires - it relies on deceiving it's customers."
T. Adorno (2001) in "The culture Industry" writes of this phenomenon; "People are not only, as the saying goes, falling for the swindle; if it guarantees them even the most fleeting gratification they desire a deception which is nonetheless transparent to them. They force their eyes shut and voice approval, in a kind of self-loathing for what is meted out to them, knowing fully the purpose for which it was manufactured."
The Role of Religion
Science has recently replace Religion as the method for answering questions about existence and our place in the world.
Keith Ward states these as The Questions in science and religion: Does the universe have a goal or purpose? Do the laws of nature exclude miracles? Can science provide a wholly naturalistic explanation for moral and religious beliefs? Has science made belief in God obsolete? are there any good science- based arguments for God?
Questions pertinent to modern day faith are those such as: What is religion? Does faith matter? What is it to believe? Is religion Relevant? and most importantly, Is it possible, either as n individual or as a society, to live without religion or at least without a genuine substitute? Traditionally these questions have been answered by the collective consciousness of a society, which has now been given up, in some contexts, to the scientific community.
Defining Religion
Whenever we try to define anything we always encounter problems with defining that have their roots in the way a concept means different things to different people, and every persons preconceived notions limit their definition of a thing. Definitions are privileged and often portray the definers perspective more than reality, as well as being relatively limited when tested against reality.
Definitions are too narrow, defining religion in terms of the speaker's religious beliefs or those of his/her culture and tending to exclude the religious beliefs of other cultures. In other cases the definitions are so vague and inclusive that they do not sufficiently delimit religion from other areas of human though such as psychology, law, economics, physics, etc.
However, for the purpose of clarity, we will attempt to define religion. Religion originated in an attempt to represent and order beliefs, feelings, imaginings and actions that arise in response to direct experience of the sacred and the spiritual. As this attempt expands in its formulation and elaboration, it becomes a process that creates meaning for itself on a sustaining basis, in terms of both its originating experiences and its own continuing responses.
Religion generally necessitates a belief in a deity/deities and practice of worship, action, and.or thought related to that deity/deities. Loosely, and specific system or code of ethics, values and belief. Another definition can be belief in, worship of, or obedience to a supernatural power or powers considered to be divine or to have control of human destiny. Any formal or institutionalized expression of such belief.
Objectively considered, religion consists of a body of truth which is believed, a code of morality for the guidance of conduct, and a form of divine worship. Subjectively, it is a person's total response, theoretically and practically, to the demands of faith; it is living faith, personal engagement, self-commitment to God. Thus, by creed, code and cult, a person orders and directs his or her life in reference to God and, through what the love and service of God implies, to all people and all things
Does Religion Matter?
Secularization is the loss of centrality of the religious establishment as the guiding hand in societies decision making process and social practice. Since the enlightenment, the world has seen increasing secularization, especially in highly developed, economically prosperous societies, particular in western culture.
However, by the demonstrable social, geopolitical and legal influence religion possesses it is undeniable that religion still matters, although these days it generally plays the role of a legitimizing agent for political divisions as well as social and legal judgements such as the instigation of or involvement in war, the creation and application of societal stigma, and the creation and defense of sacredness. An example would be of the transition of ANZAC day from a day of memorial and commiseration of war during which protest of ongoing conflict was common, to a sacred day that almost sacralizes martyrdom and war.
Examples of the lasting influence of religion are the fact that many religious holidays are public holidays, regardless of your belief, and the fact that religion influences social expectations of friends, family and partners. Here it is also pertinent to point out the power of symbols and symbolism in society as a form of branding for religion through which cultural relics of religion with lasting social power are created which act as vessels for religious influence.
Peter Berger, whose stance is that we create our own reality through our perceptions and assigning meaning, has referred to religion as the sacred canopy under which humans shelter from the terrors of death and meaninglessness. Berger and Luchman argue that humans are predisposed to create meaning and create roles and scripts. We expect certain things and this affects our behavior in different contexts.
Berger argues that there are many problems of meaning, and that religion is 'the audacious attempt to conceive of the universe as being humanly significant'. If the position of religion is changed what effect does this have on how we derive meaning of our world? Sideman argues that the transformation of societies due to modernity has brought forth problems of meaning. these problems of meaning refer to there existing within modern life a pervading uncertainty in questions concerning ultimate beliefs and values; confusion in regard to images of self, society and nature and an ongoing conflict over the way personal and collective life is organized and legitimated.
Sociological approaches to religion
Important sociological questions when it comes to dealing with religion are: What is it to believe,? and what are the social processes that determine what we believe in and what we don't. Since the early days of the discipline religion has been an area of interest and consideration. The founding 'fathers' of sociology: Karl Marx, Emile Durkheim and Max Weber all wrote on religion.
Marx' believed religion to be reactionary and thus harmful to revolution, and as stunting the potential of humanity on earth as well as acting as a form of social prison. He said of religion: "The basis of irreligious criticism is: Man makes religion, religion does not make man... Religion is the sigh of the oppressed creatures, the heart of a heartless world, just as it is the spirit of a spiritless situation. It is the opium of the people.
Emile Durkheim viewed religion as having two two elementary forms of religion: the sacred and the profane. He saw religion as being a social glue and providing social order, social control and social cohesion. His emphasis was on the functionalism of religion, and it's mechanics of inclusion and exclusions a provider of stability in society.
Max Weber emphasized the fact that beliefs and ideas influence actions and points to religion as the ethos of capitalism. Weber stated that religion plays or played a role in modern society which allows some people the capacity to transcend social class. Weber pointed to rationalization as a source of disenchantment in modern society, and believed that science cannot fulfill the human desire for meaning. He pointed to charismatic leadership as a response to crises and said that it becomes religion as crisis is averted and the roles and ideologies of that leadership become ingrained into society.
Freedom from religion is a concept that only recently has the opportunity to become reality, and this begs the question of whether we will be free in a rational world. This idea sees the constraints of living in the modern world such as technology, morality, bureaucracy, industrialization, trust, rationalization, knowledge, alienation, disenchantment and anomie and points out that religion may be a reaction to the modern condition but it may also be in opposition to it.
Some critics see the resurgence of religion and the renewal of religious symbolism as an attempt to restore the social bond. Secularization is seen as failing the individual and the community by its inability to give meaning even when it has been remarkably successful in becoming the dominant ethos. The resurgence of beliefs and believers termed 'fundamentalist' has been growing of late. Where they stand out from mainstream political and other religious groups is that they know exactly what they believe in. Their belief systems in a time of rapid change are rigid and static. Sacks says that 'they spoke with the rarest of modern accents - authority'.