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Sky Zone Strategic Positioning (Brand Guidelines (Tone & Personality,…
Sky Zone Strategic Positioning
Integrated PR Planning
Organic Sharing Strategy
Earned Media Strategy
3-Tiered Influencer Strategy
Tier 1 - Local Ambassadors/Ears to the Ground
Tier 2 - Micro-Influencers (50-500K Followers)
Tier 3 - Influencer/Content Creators (500K+ Followers)
Core Audience Identification
Personas & Archetypes
Segmentation by Lifestyle
Creative/Content Hub on Site
Always-On Content Strategy (Owned Media)
Paid Media Strategy
Retargeting Strategy
Creative Targeting
Mobile Advertising
Cross-Posting
Guest Experience Strategy
In-Store Guest Experience
Online Guest Experience
User-Generated Content
Franchisee Roadmap
Role in Content Creation/Influencer Identification
CRM Strategy
Email Strategy
SMS Marketing/Notifications
Booking Confirmation
Satisfaction/Reviews
Couponing
Community Management
Brand
Franchise
Customer Service Innovations
Messenger Bots
Competitive Audit
Direct
Indirect
Replacement
Brand Guidelines
Tone & Personality
Brand Promise
Voice
Look & Feel
Brand Script/Copy Deck
Paid Consumer Insights Research
Psychographic
Technographic
Ethnographic
Sources
Mintel
Iconoculture
Paragraph Project
Key Stakeholder Interviews
Franchisees
Key Marketing/Brand Players
Loyalty Program