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July Implementation plan (Paid (Print (Branch staff distributing flyers),…
July Implementation plan
Paid
Print
Branch staff distributing flyers
Email
Follow up invite to the pre-opening testing sessions
SMS
Follow up invite to the pre-opening testing sessions
Social media
Facebook geo targeted activity to birmingham tradesmen
Member get member
Setup
Earned
On going keyword insight
Link building
Content production
Apprenticeship section
Projects
Project 5
Project 6
Content sharing
Social networking
Tradesmen
Local business
Journalists
Owned
Website
On page seo optimisation
Web banners created
Usability testing
Goals and KPI's
Non SCA web traffic
birmingham based
500 birmingham users
other
2500 web users
3000 sessions
Social connections
facebook
100
linkedin
200
twitter
75
Keyword rankings
Backlinks established
220 backlinks established