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Strictly Come Dancing (Audience (Judges experts/famous, Relates to target…
Strictly Come Dancing
Audience
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Relates to target audience - 'inform'
Especially Darcey Bussell, replaced others because of 'ageism'
Stars attract a broad demographic (star theory)
Audience positioning: Emotionally involved through fly on the wall filming, compelled to vote
Privileged spectator position
ex-sports men, soapstars,news/weather BBC and comedic effect
Targets family audience - event television, zoned with other family programmes - technological convergence, 24/7 access from phones. Links to Global village - online community
Reality entertainment show - convention is to get people talking, water cooler effect.
Audience have expectations - predictable and recognizable narrative + high production values
Production
Presented by Claudia Winkleman and Tess Daley, used to be Bruce Forescythe
Live audience. live orchestra /band
can watch it in HD and +1
Saturday night /early evening
prime time television, family slot
Event viewing: votes make it user controlled narrative, which is an illusion
Production values: Glamour/nostalgia as well
Tower Ballroom in Blackpool, iconic in the ballroom scene
Success
Audience high of 14.3 million viewers, more of a share than X Factor
11 Christmas specials, 9 charity specials, BBC 2 spinoff programme- it takes two, zoe ball.
Online: Interviews, VTs et, empathy for them.
Globalization:
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US: Dancing with the stars
BBC's most successful exports
Cultures have their own variation reflecting their indigenous cultures.
250 Million people have watched an international version.
International spin offs have generate 160.2 million profit for the BBC
Advertising/Marketting
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Multiplatform strategy. Youtube channel, Merchandise. makeup, live tour,
Analysis of trailer, website - news+ comments, links to social media, quizzes, BTS footage, blogs, galleries, games
Background/context
Conglomerate: BBC - 2004
BBC 1 is a subsidiary
Lord John Reith - Reathian values.
Public service broadcasting, funded by TV License
Reithian values: Inform, educate, entertain
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TV Industry is a horizontally + vertically integrated oligopoly made up of conglomerates - one of which the BBC.
Winners: Ore - Presenter, young male
Louis Smith - Young male
Harry Judd - Young male
Suggestion of demographic, audience can identify and build a relationship/rapport