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Second Life (Advertising/Marketing ((World at your finger tips, hand of…
Second Life
Advertising/Marketing
'infomercial', online banners, websites, documentaries/word of mouth
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Tagline- your word, your imagination
Passport- iconography
connotations- freedom, travel, advertising, identity, open world, escapism
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Audience Theory
Dyers Utopian Theory:
-is a utopia
-Abundance, Energy, community
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