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discuss issues related to the development of new geographic and customer…

- - - - Strategic reason for organisation expanding into new geographic market
        
        Market-related factors— there is limited growth in the current market
        
        Resource-related factors – the current market is no longer have the resources required
        
        Efficiency-seeking factors— input of production can be sourced at lower cost in other markets
        
        Quality of the business environment—environment—governments are offering incentives for locating in specific areas or political and legal landscape is more stable
        BERM
      - The process of internationalising will significantly impact organisational goals, ambitions, processes, communication and business relationships (Guercini & Runfola 2010).
        The strategic thinking of a multinational organisation will orientate it towards particular objectives, which can influence many aspects of the commercial approach of the organisation, as well as its structure, culture and employment practices. But strategy itself is heavily influenced by the culture of the organisation’s home country and the cultures encountered in different countries and regions.
    - - Risk in expanding into a new geographic market:
        
        Consumers in different markets may have varying preferences
        
        Legal permits and registration, hiring employees, finding and certifying suppliers, and setting up distribution channels all require detailed knowledge of the marketplace
        
        In gauging the potential of new markets overseas, the following factors are also relevant to consider
        :
        • Obsolescence and leapfrogging of products.
        • Prices
        • Substitutions
  - - - It should be noted that not all host countries have totally different environments from the home country of a prospective business. Sometimes organisations do not have to adapt too much—for instance, in cases where the strategy is to deliberately target similar markets as a learning exercise for internationalisation.