Please enable JavaScript.
Coggle requires JavaScript to display documents.
E-Business strategy must give answers to... (BUSINESS ALIGNMENT (Systems…
E-Business strategy must give answers to...
BUSINESS ALIGNMENT
Role of TUNAP HQ
supporting function for countries?
central business functions for countries? (e.g. Webshop)
Role of countries
degree of flexibility?
Systems (Shop, App, ERP)
connected?
integrated?
standardized?
isolated?
autonomous?
Priorization
independently?
collective? (who?)
management board?
Budget
centralized?
in countries?
depending on projects?
SERVICES & PROJECTS
Transparency
everything documentated?
ad hoc / case by case?
APPLICATIONS & INFRASTRUCTURE
Speed of innovation
first mover?
earlyl adopter?
slow mover?
Standardization
binding corporation-wide standards?
areas with own standards for countries?
always 1 system for every topic?
Independent technologies?
system landscape
PIM
ERP
webshop
website
microsites
domain structure?
key partners?
ORGANIZATION & PROCESSES
centralized operations/functions in TUNAP HQ?
systems handled in countries?
ECONOMIC PERFORMANCE
e-Business cost development
costs as low as possible?
optimal cost/benefit ratio?
maximal e-Business benefit?
SKILLS & RESSOURCES
centralized & operated by TUNAP HQ?
in countries?
case by case?
what is needed?
technology?
partnerships?
people?
know-how?
budget?
where are we now?
CUSTOMERS & MARKETS
customer segments
B2B
B2C
now?
future?
channels
multichannel approach
goals, targets, KPIs
reseller policy
where to play/not to play?
degree of personalization
threats & opportunities
our value proposition / USP?
LINK TO CORPORATE STRATEGY