STRATEGIC PLANNING (The new business perspective: The processes of…
The new business perspective: The processes of management and analysis of the environment
Typology and factors of the environment
Two factors were evident
Strategic planning was appropriate in the world of business activities.
The manager's role in implementing strategic planning was not yet clear
Analysis and diagnosis of the environment
It consists of
Large amounts of environmental information to detect
Emerging trends and create scenarios
The planning contemplates the response of the company to its present and future environment
In determining the scope and limits of the economic system,
Political, social and cultural aspects of the company
Socioeconomic factors we have
Development strategies of the government or future government, and entities
Supranational organizations such as the World Bank.
Contextual variables and the strategic position of the company
We have to
Tries to explain how it influences the situations, conditions or
Variables identified in the behavior of the company
Scenarios and Analysis Techniques
It is a consistent view of what is likely to happen in the future
Strategic planning proposes
Consider the environment as a whole and
Their analysis as an integral part of their process
That managers be efficient as long as they have devised great strategies so that the scholars of the administration recognize the strategy as a key factor in the organizational success.
Key Aspects of the Steering Process
As guidelines of the management are
Maintain effective communication with employees
Encourage interest, initiative and participation in staff
Develop an efficient personnel selection process
Equally renumber staff
Clearly define the tasks of employees
Coordinate the activities of the company so that they develop harmoniously and efficiently
The concept of competitiveness: From comparative advantages to advantages Competitive
Definition of competitiveness
It is the capacity of a public or private organization to systematically maintain comparative advantages that allow reaching, sustaining and improving a certain position in the socioeconomic environment.
It has a comparative advantage
A company would be in its ability, resources, knowledge and attributes, etc., of that company disposes
Theories of strategic decisions
Situations of strategic decisions
Flexible enough to adapt to the unexpected
They may be reactive in nature, when unforeseen changes occur in the environment
Are the tendencies to delineate the future a desired situation
Structure and strategic decisions
Two types are classified
Decisions of management control
They are limited in the process that is called strategic planning where the objectives are defined and strategies are formulated
Culture and strategic decisions
Set of beliefs, values and ways to manifest them and characterize the behaviors to have influences in the managerial functions and the decisions of the organization
Tactical Decisions and Strategies
They are less important because they become routine
They are vital for the company since they are decisions of great projections
Strategic planning is concerned with the longest period worth considering
Tactical planning on the shortest period.
Management process and strategic decisions
It is a decision-making process for the good performance of the activities carried out by the companies.
It is a continuous process aimed at keeping an organization together coupled appropriately with the environment.