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Personalities (Trustworthiness ("crooked Hillary" (scandals,…
Personalities
Trustworthiness
nuclear codes
"crooked Hillary"
scandals
branding
Trump + temperament
business
blunt honesty
Likability
"likable" = general relatability
no one "likes" either candidate
Clinton on Ellen
Trump-disconnected
Barack expectation
Development
if no one likes either...
focus shifts to:
major news topics
scandals
Russia
Conclusion
change
lack of accessibility to change
change in focus in news?
change in stakes?
modern presidents: charisma
IS or WAS
important
trustworthiness is bigger factor (polls)