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Media and Scandals (identity (Trump (business man (less coverage, by…

- - - - less coverage
      - by politics
  - - - scandals
      - media
- - - - controls message
      - audience is accessible
  - - - out of touch
      - became negative to meet expectation
- - - - mud slinging
        
        formerly negative
        
        raw
        
        primaries!
  - - - became negative
        
        deplorables
        
        covered in detail
        
        trying to be/see 'real'