Building relationships with multiple stakeholders
Referral market
customer referral
non-customer referral
advocacy referral
customer base development
General referrals
reciprocal referrals
incentive-based referrals
staff referrals
Supplier & alliance market
Alliance - horizontal
Suppliers - vertical
Financial and investors market
Environmental influence market
I.e. Body Shop / Loreal
Competitor Influence market
Government, political and regulatory influence
Recruitment market domain
Internal market domain
Segmentation of the internal markets based on the job role
Modifiers
Influencers
Contractors
Isolateds
Frequent or regular customer contact
Are not involved in marketing, by have a regular contacts with customers
Involved in 4P but have a little or no contact with custners
Various supporting functions
Assessing performance in 6 markets
Identify the emphasis on the markets