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Predictive (Product Focus Current State (Cable (Time Zone Focus (Ontario,…
Predictive
Product Focus
Current State
Cable
Time Zone Focus
Ontario
Manitoba
Saskatchewan
Alberta
British Columbia
Internet
Time Zone Focus
Ontario
Manitoba
Saskatchewan
Alberta
British Columbia
Phone
Time Zone Focus
Ontario
Manitoba
Saskatchewan
Alberta
British Columbia
Cold
Time Zone Focus
Ontario
Manitoba
Saskatchewan
Alberta
British Columbia
Lead Mapping
Future State
Cold
RGU
Province
City
Postal Code
Product
All Products
Single
RGU
Province
City
Postal Code
Product
Cable
Internet
Phone
Double
RGU
Province
City
Postal Code
Product
Cable + Internet
Cable + Phone
Internet + Phone
Triple
Revenue
Province
City
Postal Code
Product
Upgrades
Loyalty Offers
Revenue Generation
HOW DO WE BRIDGE THE GAP?
Step 1: Lead Counts - Segmenting our customers into sales groups based on customer profile.
Cold
Single
Double
Triple
Step 2: Once we find out what lead counts we have we can break them down into customer groups
Product
Regional
Offer
Step 3: Once we define our customer groups we can then design skill groups/campaigns for three expert groups
L1
L2
L3