research methods
primary research methods
questionaries are a series of questions selected to gather specific information
open questions are where the audience are able to extend their response in the form of qualitative data
closed questions are often in the form of yes or no so very straight forward to answer and can be collected in the form of quantative data and easily translated into data and graphs
focus groups are a groups of people assembled to provide feedback on a product usually before it is launched
interviews are an essential part of qualitative data as it allows journalists to get an open response
online surveys are available to fill out online and can target the target audience
secondary research
internet research is when search engines are used to gather information
books and journalsare valid ways of gathering information and new online versions are a good way of collecting up to date data
magazines and newspapers provide up to date data about current affairs. often journalists have collected primary data to produce this imformation
television Documentaries, news and factual advice programmes
product reach
The reason companies research is to find out how many people their productt reaches and compose such as BARB and RAJAR do this for them and NRS collects circulation and readership data
audience feedback is an essential way to find out the gap in the market
a lot of intitiues use social media to gather options and pros and cons of their product
a postive of this is that it is easy to acses and it cheap to gather
also online surveys are cheap and easy to fill out as they can be in the form of pop up ads
competitors
research is done so that they can find out what their audience thinks of that companies product compared to their competitors
such as BBC and ITV finding out what audiences feel about coronations street in contrast to eastenders by using focal groups but can also use soial meadi to find this
analysing audience research
in the terms of market possibilities, if a product is successful it is possible to have spin offs based on audience feedback
analysing data
age and gender are good places to start
when analysing data
infographics are a really effective way of displaying data