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research methods (primary research methods (questionaries are a series of…
research methods
primary research methods
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focus groups are a groups of people assembled to provide feedback on a product usually before it is launched
interviews are an essential part of qualitative data as it allows journalists to get an open response
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secondary research
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books and journalsare valid ways of gathering information and new online versions are a good way of collecting up to date data
magazines and newspapers provide up to date data about current affairs. often journalists have collected primary data to produce this imformation
television Documentaries, news and factual advice programmes
competitors
research is done so that they can find out what their audience thinks of that companies product compared to their competitors
such as BBC and ITV finding out what audiences feel about coronations street in contrast to eastenders by using focal groups but can also use soial meadi to find this
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product reach
The reason companies research is to find out how many people their productt reaches and compose such as BARB and RAJAR do this for them and NRS collects circulation and readership data
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