Market selection
Determinants
Firm
Environment
Resources
experience
types if industry
relationships
internationalisation goals
degree of internationalisation of the market
potential
competition
psychic/ geographic distance
similarity
accessibility
profitability
market size
elements
business environment
political
foreign investment
financial
stability
inflation
interest rate
exchange rate/ risk
legal
tariffs/quotas
product regulation
ownership regulation
price control
market
demographic
population
urbanisation
geographic
size
climate, terrain
economic
growth rate
disposable income
technological & educational
technical skills
education level
socio-cultural
cultural
religious values
ethnic groups
lifestyle patterns
product
usage
substitute products
competitive market
market entry
shower
waterfall
new/ expensive
simultaneously