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Market selection (elements (market (socio-cultural (cultural, religious…
Market selection
elements
business environment
political
foreign investment
stability
financial
inflation
interest rate
exchange rate/ risk
legal
tariffs/quotas
product regulation
ownership regulation
price control
market
demographic
population
urbanisation
geographic
size
climate, terrain
economic
growth rate
disposable income
technological & educational
technical skills
education level
socio-cultural
cultural
religious values
ethnic groups
lifestyle patterns
product
usage
substitute products
competitive market
Determinants
Firm
Resources
experience
types if industry
relationships
internationalisation goals
Environment
degree of internationalisation of the market
potential
competition
psychic/ geographic distance
similarity
accessibility
profitability
market size
market entry
shower
simultaneously
waterfall
new/ expensive