Market selection

Determinants

Firm

Environment

Resources

experience

types if industry

relationships

internationalisation goals

degree of internationalisation of the market

potential

competition

psychic/ geographic distance

similarity

accessibility

profitability

market size

elements

business environment

political

foreign investment

financial

stability

inflation

interest rate

exchange rate/ risk

legal

tariffs/quotas

product regulation

ownership regulation

price control

market

demographic

population

urbanisation

geographic

size

climate, terrain

economic

growth rate

disposable income

technological & educational

technical skills

education level

socio-cultural

cultural

religious values

ethnic groups

lifestyle patterns

product

usage


substitute products

competitive market

market entry

shower

waterfall

new/ expensive

simultaneously