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(Selling (Qualitative, Quantitative, Evaluation of the sales force,…
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Publicity
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Has been defined as the activity of securing editorial space as divorced from paid space in all media read, viewed or heard by a company’s customers or prospects, for the specific purpose of assisting in the meeting of sales goals
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Personal Selling
The goal of all marketing efforts is to increase profitable sales by offering want satisfaction to the market over the long-run
Personnel selling consists of individual, personal communication in contrast to mass impersonal communication of advertising and sales promotion
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