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has customers or employees who feel disenfranchised from society helps retain values that are threatened by emerging ones, or paves the way for revolutionary new attitudes is low to moderately priced breaks with industry conventions
Troubleshooter: Sees problems/drawbacks/defects in current ways of doing things and determines how to improve them Radical/outlaw: Lives/thinks outside the bounds of conventions and/or takes action or risk without waiting for others to agree/catch up Challenger/contrarian: Questions the tried and true; presents opposing points of view Populist: Believes in the premise of giving “power to the people” Game-changer: Initiates radical innovations that change the rules of the game or the realities of the marketplace
that provide expertise or information to customers that encourage customers to think that are based on new scientific findings or esoteric knowledge that are supported by research-based facts want to differentiate themselves from others whose quality or performance is suspect
Expert/guru : Develops own knowledge and expertise to the highest level Philosopher/contemplative : Uses deep thinking to seek and create clarity Mentor/teacher : Shares wisdom with the world Investigator : Researches and gathers information Analyst : Thinks things through and synthesises learning
change, alteration, revolution, upheaval, transformation, metamorphosis, reorganization, restructuring, rearrangement, recasting, remodelling, renovation, restyling, variation; More
