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Social Psychology: concerned with how people influence other's…
Social Psychology: concerned with how people influence other's thoughts, feelings, actions
Group Membership
Ingroups
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Social Identity Theory: people perceive themselves to be members of the same social category #
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Group Decision Making
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Compliance
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Door in the Face (post rejection, a small request seems doable)
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Attitudes
Shaped by social context, play an important role in how we interact with others
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Stronger your attitude, the more predictable behavior is
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Dissonance
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Justifying Effort
When people put themselves through pain, embarrassment, they experience dissonance
Aronson and Mills - thus you commit yourself to the group even more so as you inflate its importance
Persuasion
Most likely to occur when people pay attention, understand, and find an arugment convincing
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Communication
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Peripheral route - weak argument, more shallow, subject to change
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