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PRISAs def of PR (Strategic Planning (A process that provides an…
PRISAs def of PR
Strategic Planning
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Responsible for developing strategic long-term plans to steer the company in the right direction for the future
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PR manager must be part of this planning process in order to constantly analyse stakeholders perceptions of the organisation
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Relationships
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Peoples thoughts and ideas, experiences and perceptions can change in an instant
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Relationship between the organization and its publics need to be managed and nurtured to stop it from disintegrating
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Management
Planning, Organising, Leading and Controlling
Should be structured on a management level with other department heads so that the PR manager can provide valuable input on a strategic level
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PRP can also organize events, media conferences, exhibitions, conventions and open-house days to enhance the companys image amongst both internal and external target audiences
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Communication
Negative impact on the morale, corporate culture, business relationships and perceptions involved
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Relationship is therefore a deliberate, planned effort by means of deliberate, planned communication activities
Stakeholders
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Include: clients, suppliers, customers, employees, the government, financial institutions etc.
PR is the management, through communication, of perceptions and strategic relationships between an organization and its internal and external stakeholders