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Uber (Solutions (Behave with values users want them to have and expect…
Uber
Solutions
Fix internal & perceived culture
Build trust (internal staff & drivers)
Then regain trust of users
Behave with values users want them to have and expect
Support ethical companies
Support employees
Equal opportunities
Women's rights
Focus on culture and change the perception
Grow up
Discuss issues with employees
Next
"Brand you hate but product you love"
Bc of it's irresistible convenience
Competition needs to catch up to disturb Uber
Brands are linked to their CEO and vice versa
What ?
Brand is in crisis
CEO supported Trump's muslim ban + JFK disgrace
Leadership team escort scandal
Ghost Mode
Company harassment