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Techniques of PR (Corporate Advertising (Advertising= sell products of a…
Techniques of PR
Corporate Advertising
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Advertising informs, reminds and persuades a specific target group of people about a specific product
Use of Advertising is to use it to convey a controlled message to build a positive image for the company
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Media Relations
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Involves the establishing of positive relationships with several contact persons who represent different media channels(Journalists and editors at newspapers, news channels, tv programmes, blogs, etc
Publications
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Newsletters, house journals, and the writing of the annual report.
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Sponsorship
An exchange relationship whereby an organization helps to fund an event financially/in kind/support an initiative in return for a variety of returns such as publicity
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