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Pricing (Pricing strategies (Market (Advantage (Competitive Situation),…

- - - - small market share
      - resources for maintainance
      - grey marketing
  - - - Competitive Situation
    - - ignore demand function
  - - - stimulate growth
    - - cars
      - home entertainment
      - electronic
    - - discount satellite dishes
  - - - introduction
      - growth
      - maturity
      - shake-out
  - - - volkswagen
      - audi
      - prosche
      - lamborghini
  - - - spotify
  - - - advantage
        
        low-risk
        
        consistent image
        
        rapid new product introduction
        
        simplicity
        
        meet local buyers' price expectations
    - - disadvantages
        
        control
        
        grey market
    - - advantage
        
        domestic-produced
      - disadvantage
        
        abroad
    - - advantage
        
        unique marketing strategy
      - disadvantage
        
        grey marketing
- - - - Stage in PLC
        
        introduction, growth, maturity, decline
      - Product line
      - Features
        
        substitudes
      - Positioning (USP)
      - Cost
        
        intermediary cost
        
        price escalation
        
        Lower
        
        tariff
        
        product modification
        
        partial assembly
        
        goods
        
        economies of scale
        
        learning curve
        
        eliminate features
        
        lower quality
        
        distribution
        
        shorten channel
        
        location of production
        
        shipping costs
        
        transportation
        
        documentation
        
        insurance
        
        tax/ tariff
        
        channel
    - - Competitive Strategy
      - Objectives
        
        market share
      - Positioning
      - Product development
      - Locations
      - Entry modes
        
        control
      - COO
        
        Volkswagen
  - - - Government
        
        Regulation
        
        Tariff
        
        Quotas
      - Inflation
      - Currency fluctuation
      - Business Cycle Stage
        
        expansion, peak, contraction, and trough
    - - Perceptions
      - Ability to pay
      - Competition
        
        substitutability
      - Competitors strategy
      - Grey Market