Motivation: Need a new Hoodie for Winter (1 Goals and Needs (Tech …
Motivation: Need a new Hoodie for Winter
1 Goals and Needs
But not heavy
But not plastic/ rubber
Long style but not baggy
($0 - $150 )
Practical with useful pockets
Large hood that can fit a helmet or goggles
Very good for cold wet tough conditions
Be part of a society/ club
Where it is ok to fall over
2 Research the market place
Instagram / Facebook
Amount of likes
What is it representing?
Do I see my self in this picture?
Do I want to be this person in this picture?
Do I want to be with this person in this picture?
Does this picture make me think that I will be better looking if I have this Hoodie?
Do I want people to perceive that my life is like this picture?
Yes = Good, you care and want to engage with your community
No = Less care is given to the people who are trying to engage with you
Supporting values in my life which I like and passionately believe in?
Are they engaging to me?
Yes: give me more please
No: no more thankyou
Appealing my view of snowboarding?
Adding to my view on snowboarding?
Are they to long for my short attention span?
Do they contain to much information?
Do they contain to little information?
Websites / Pop culture Life styles
What did they think was cool/ wear?
What Brands / Styles I remember from last time I was at the snow
Strangers who I saw ride at the snow with a good style and skill
Brand decision: YT