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What questions would I like to ask to determine whether my hypothesis is…
What questions would I like to ask to determine whether my hypothesis is true that there is a significant quantity of business owners, managers and consultants who have a disproportionate amount of stress arising from mismanaged processes and systems?
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How much would you pay someone to come help you sort out your admin, processes and comms?
Who has these problems the strongest? (Industries, roles)
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Freeing up time and attention to work on long term activities—the creative stuff that got you into your business.
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It's entirely possible that cashflow might be the number one stressor; in which case I might be pivoting more towards installing good systems that give you a really clear steer on cashflow vs. sales—business analytics.
"I am incredulous that people do 8-9 hour days at work, then sit on the train every day and read books for pleasure – it looks awesome! I work from the moment I am on the train in the morning ‘til the moment I get home at night. I love the flexibility of my work, but I pay for it in hours and in worry about making billing targets."
What am I trying to find out? I'm trying to find out if there are enough stressed-out people whose stress comes from things that could be solved with better habits, a few more tools, or better visibility on key parts of their business.
- I'm hoping to find people with strong, negative feelings caused by stress in their business
- Where these negative feelings are contributed to or caused by poor processes, systems or habits.
- And find out which demographics suffer most strongly.
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