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Stivers Aquatic and Wellness Center - Increasing Revenue (Product…
Stivers Aquatic and Wellness Center - Increasing Revenue
Product Visibility
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Nice Pictures of the Facility
Fun Videos of Events at the Center
Interview of Satisfied Customers
Great Pricing Policy
Open Business Hours
Open to accommodate the working class
Open to accommodate students
Open all year long
Ensure activities during all business hours
Event Promotion
Swim Meets
Physical Education Classes
Water Aerobics
Weight Training
Swim Lessons
Pool Parties
Customer Awareness
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Online and Social Media
Twitter
Facebook
Instagram
YouTube
Pinterest
Print Media
Local Newspapers
The Advocate
The Times Tribune
Outdoors
Broadcast Media
Local Radio Stations
Mix 96
Local Cable TV
Channel 4
Event Promotion
Local High Schools
Local Middle Schools
Local Churches
Local Businesses
All Year Long
All age groups
Public Relations
Be clear about products available
Reach out to different groups in the region
Create good image of the center
Ensure easy access to the center
Communication Standards
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Show Benefits
Stimulate Desire for the Center
Focus on Images
Public Relations
Establish the center brand
Establish Positioning
Be clear on the products
Consistency in the Core Message
Individualize as much as possible
Different Sectors
Private
Public
Philantropic
Personal Selling
Individualize
Kids
Working Adults
Retired Customers
Rehabilitation Public
Athletes
Families looking for Leisure
