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Call To Action (Questions for the Team (What is the target market analysis…

- - - - Two for the price of one for the first 50 callers
    - - offer expires soon
      - limited stock available
      - Special deal with in a limited time period
      - Order before midnight to receive a free gift
- - - - purchase of a designer torch. The sales person might ask the consumer to choose a style, then a colour, a size and even a personalised engraving. [3] When the client views the personalised design, they are more likely to be predisposed to complete the purchase.
- - - - Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years
      - Click-through rates are highly sensitive to small changes such as link text, link size, link position and many others and these effects interact cumulatively
      - understanding which creative material brings the highest click-through rate is known as ad optimization.
      - The more steps, the fewer visitors get through to becoming paying customers