Distributed growth hacking framework (Tangible Approach (Product Adoption…
Distributed growth hacking framework
3 - Challenge team to break down north star metric.
1 - Goals at product component level
Example - Increase campaign traffic by 10%
2 - Team should spend time in brainstorming
5 - What are the minimum steps we can do to make maximum impact
4 - Create a hypothesis around it
6 - A/b test and validate that hyposthesis
Interview customers, Send surveys, User conferences and/or Your own data collection methods
Which features you use most?
Which features you like most?
What are top 3 annoying things in the app?
Suggestions for improving the application?
7 - If saturated (industry standards) move on to build new features - Use the same approach - Build less and benefit more.
8 - Repeat most of above steps for each feature
Product Adoption techniques
Relevant email notifications
User acquisition studies/ techniques
User engagement matrices (avoid leaky bucket)
Involve and engage team member
Data driven feature - understand what data is telling and compensate it with feature for better user engagement
Inculcate Product mindset in team