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Arabella - Artic Monkeys (Institution (Distribution/ exhibition (INTERNET,…

- - - - Youtube
      - Social Media videos
      - Vevo
      - Itunes
      - Apple music
      - Sporify
      - MySpace account
    - - First gig on 13th June 2003
  - - - Demos were created at 2Fly studios in Sheffield
- - - - Alex Turned singing and the band playing
    - - Who are the women in the video?
      - Where are the men going on their motorcycles?
- - - - Two-Step model (Katz and Lazarsfeld)
      - Received message through 'opinion leaders'
    - - Hypodermic Needle Model
  - - - Diversion
      - Surveillance
      - Personal relationships
      - Identity
    - - Celebrity endorsement
      - Presenter
      - Interactivity
      - Scheduling time
  - - - Reception Theory (Stuart Hall)
        
        Preffered
        
        Negotiated
        
        Oppositional
    - - Online reviews
      - Newspaper reviews