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Ocean Bound Cruise Ship (Group Activities (Swimming, Dining, Adventure…
Ocean Bound Cruise Ship
Objective
Enhance the experience on a cruise ship
Coordinate group activities
Find people with similar interest
Types of Cruises
Ports of Call
Closed-Loop Cruise
Nowhere Voyages
Line Voyages
Types of Travellers
Family
Joint Family
Nuclear Family
Family Cruising
Honeymoon Couple
Senior Citizens
Travelling enthusiasts(wanderlust)
Businessmen/women
Celebrities
Affluent
General Facts
Number of passengers can vary from 2000-6000 people
Wave phones
Business Goals
Profitability Revenue Model
Customer satisfaction
Customer Retention
Efficient System of Operation
Customer Needs
An escape from the routine
I have always wanted to
Forget mundane life for a while
To give the spouse/family/friend a new (or unique) experience
(Endless) Entertainment
Experience our moneys worth
Entertainment for all
Customer Aspirations
An experience to brag over
To live a dream
Emotions
Facinated
Excited
Relieved
Peaceful
Carefree
"Can't stop smiling,...because I am excited"
Group Activities
Swimming
Dining
Adventure sports
Casino
Spa and pool
Shows and performances
Kids special
Celebrations space
Dining