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G.U.Y - Lady GaGa (Institution (Regulation (E.g. Napster - sued by…
G.U.Y - Lady GaGa
Institution
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Marketing/ Promotion
Social Media
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Promotions can reach millions of viewers, quick, easy, cheap and EFFECTIVE
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Regulation
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The Mechanical-Copyright Protection Society (1924) - 17,000 members, now in an alliance with the Performing Right Society.
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