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Processes of globalization rapidly accelerated in the 1990s. Considering…

- - - - freedom from fear and want”
        
        “Better standards of life”
        
        Article 17: right to property, no deprivation of property
        
        Article 22: right to social security, economic social and cultural rights
        
        Article 23: right to work, free choice of employment, favourable conditions
        
        Article 24: rest and leisure, limitation of working hours, periodic holidays with pay
        
        Article 25: food, clothing, housing, medical care.... Unemployment insurance, disability, old age...
  - - - Nixon left the White House with full retirement benefits, but with the mistrust of the American people.
        The scandal, which came after America’s involvement in Vietnam had reached an all-time low in U.S. popularity, contributed to a distrust of government among many American citizens.
    - - "
  - - - What the success of both the Body Shop and Starbucks showed was how far the branding project had come in moving beyond splashing one's logo on a billboard. Here were two companies that had fostered powerful identities by making their brand concept into a virus and sending it out into the culture via a variety of channels: cultural sponsorship, political controversy, the consumer experience and brand extensions.