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Web banners mood board (Purpose ("promote the range of learning…
Web banners mood board
Audience
parents, students, staff and governors.
Purpose
"promote the range of learning completed, the charity work done by the
school, the sporting achievements and extra-curricular enrichment"
These banners need to be interesting and fun so that pupils will read them, however they will also be read by governors so they need to stay professional.
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style
House colours
School colours (Red, white and grey)
Design Principles
Contrast
The banners will need to have contrasting colours so that it catches the eye of the consumers. In addition the banners will need to contrast against each other this will make each banner look slightly different maybe will a different colour implemented in each so that the consumers can identify which banners they have already read and which they haven't this means they wont see a new banner and think that they have already read it.
Repetition
I will repeat colours and themes within each individual banner but I will also repeat colours and theme across all my banners so that the audience will feel more familiar reading them and they will know what to expect when they see a new banner around the school or on the school website
Alignment
I will use alignment to break up the text because if my banners look as if its just a paragraph of text it will deter consumers from reading it. So I will align the key words and offset the denser pieces of text so that it can be read at a glance but if readers want to read more they can also do that.
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