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Web Banner Content (Facts (Populations, x number of things happen every x…
Web Banner Content
Backgrounds
Textures
Food
Black and White
Bright contrasting colours
Images
Surgery images for smoking ads
Happy images for ads aimed at children
Family images for holidays
Generic happy people images for any business
Facts
Populations
x number of things happen every x amount of time
Used for charity ads
Amount raised
Personal sad story to motivate generosity
Click-bait
Promises
Unfinished sentences and Descriptions of what will follow.
Exagerated Titles
Contacts
Phone numbers to contact
Website links
Email addresses
Opening times and Location
Events
Dates
Offers
Urgency
Deals
Icons
Hyperlinked
Image of relevance e.g. "click on the cash to get your claim today"
Figures
Numbers to show research
Numbers help people understand exactly what is happening
Figures show organisation and real work done
Figures can shock and interest readers
Fonts & Sizes
Large capital letters to grab attention
Small letters to encourage interest
Goofy fonts for children events and products
Serious fonts for banks, government, businesses
Humour
Entertaining
Lightens mood
Makes people more generous to give time and money
Animations
Humorous animations
Animation showing instructions or steps
Animation making sentences to interest readers
Theme
Nature
Business
Food
Charity
Shapes
Building or construction ads can use angled shapes
Ads aimed at children will use familiar shapes and colour to show educational content
Shapes can emphasis text to help simplify the point