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Web banner ideas (Web banner 1 (Images (Different dining areas (G2 and…
Web banner ideas
Web banner 1
Concept
Promote the food
Images
Different dining areas
G2 and The Gate
Food most people like e.g burgers, pizzas, pasta
Include healthy options e.g salads
Text
Explaining each picture/the food
Size
Large rectangle
336x280
Audience
Students at HGS
Parents of students
Teachers
Potential students
Web banner 2
Concept
Promote HGS community
Content
Images
Groups of friends
Older students interacting with younger students
Staff interacting with other staff
Staff interacting with students
Text
Talking about how the community at HGS is the best
Size
Pop-under
720x300
Web Banner 3
Concept
Good science equipment
Content
Images
Students doing science with fancy equipment
Students
Enjoying science
Sixth form
Lower school
Size
468x60
Full banner
Web banner 4
Concept
HGS sport
Content
Images
Students playing sport
The sports facilities we have at HGS
Text
Saying which sports we offer
Volleyball, Hockey, Tennis etc
Size
120x240
Vertical banner
Web banner 5
Concept
Happy students at school
Content
Images
HGS logo
Students looking happy
Text
Positive quotes from students
Size
728x90
Leaderboard
Purpose
To promote HGS
To encourage new students to come to HGS
Style
House style
Graphical features
Borders
Textures
Shapes
Gradients
Colours
Varied/unisex colours as we're not targeting the banner at a particular gender
Fonts
Title/heading
Large font
Bold
Design rules
Alignment
Contrast
Repetition
Proximity