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Entre Ch11 (PLACE (STEP 1 (Prospect for Sales leads), STEP 2 (Make initial…

- - - - Press release
      - Blogging
      - Article in Industry
      - Civic/social/ community involvement
- - - - list prices is
        
        determined by estimating
        
        consumer willing to pay for product
    - - adding markup percentages product cost
      - price determined by