Starbucks Customer Segmentation 
Brand Loyalty
Building a Culture for our brand
Developing an earlier relationship
Keeping our Current marketshare
Millennials
Generation Z
ages 5-19
ages 20-35
The "How"
Millennials
Following our mission statement:to nurture the human spirit--one person, one cup, one generation at a time
Generation Z
Social Media Advertising, geared towards Target Segment
42% of Generation Z feel social media is an extension of their person
We can't forget about the people who made this company what is today!
IPads for play while in the store
Childrens section
Books, puzzles, games
Outfitted charging tables for MAC and PC
Making the atmosphere one thats suits them
Whether it is to buy a drink, use the Wi-fi, or get out of the
rain, come in and have an awesome experience
The "Why"
Building a culture that starts at childhood
Making Starbucks a Healthy and modern place for everyone and their families
More than just a cup of great coffee
A "hang out" or sanctuary to recharge, study, or take a break
longer and stronger customer relationships
25-45