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Starbucks Customer Segmentation (The "Why" (Building a culture…

- - - - Millennials
        
        ages 20-35
      - Generation Z
        
        ages 5-19
  - - - 25-45
- - - - Making the atmosphere one thats suits them
        
        Whether it is to buy a drink, use the Wi-fi, or get out of the
        rain, come in and have an awesome experience
        
        A "hang out" or sanctuary to recharge, study, or take a break
  - - - Social Media Advertising, geared towards Target Segment
        
        42% of Generation Z feel social media is an extension of their person
        
        IPads for play while in the store
      - Childrens section
        
        Books, puzzles, games