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Globalisation of businesses and economy (Glooalization (Protectionism…
Globalisation of businesses and economy
International marketing management
Scope and challenge of international marketing
Glooalization
Interdependency from competitiveness
Interdependency from complementarity
Protectionism against internationalization
Drivers of internationalization
The growth of international trade
Growth and power of multinational companies
Info. Communication system
The importance of tariff barriers
increase
weaken
restrict
Tariff barriers
6 types of non-tariff barriers
3 types of tariff barriers
Domestic Uncontrollable elements
Controllable elements
International environment analysis
The international Marketing task
Uncertainty