Our Avatar [Coach Robert the Digipreneur] (Pains (Fear of regret, not…
Our Avatar [Coach Robert the Digipreneur]
Married, age 35, 2 young kids, lives in Orlando, FL
undergraduate degree in business and technical certs in area of expertise
Income: $100k, looking to scale
Owner of an online coaching business, has authored 2 ebooks and has several infoproducts he sells online, is working on launching new products and doubling income in next 2 years
: "I want to change the world and leave a legacy I'm proud of."
: Conveying their unique expertise and story to transform others' lives/businesses
: Courses/infodproducts teaching business strategies/mindset/motivation
Connect with Your Clan.
"Clan" theme: This FB group is our clan, it's also a clan for like-minded coaches/consultants/digipreneurs who share a common future goal, it's also where they learn the skills/strategies required to connect with their own clans (AKA micro tribes) and grow their vision/biz
Kate and Lee are like the clan "chiefs" or the bridge between these tested and proven, age-old strategies and the new stuff that's working now in the IM/infoproduct world. Tools change, but the way you sell does NOT. We help them understand the fundamentals so they can stop chasing shiny objects and silver bullets.
We set ourselves up as chiefs/gurus and pitch our DFY services + products to our clan members in the group and via email (while teaching them to do the same within their own verticals/niches online)
The tree business analogy - We're the trunk, our clan members are the branches that grow as a result of our business strategies, then their branches sprout off new twigs that grow through whatever expertise they are sharing as they grow their own clans.
We can teach this analogy to them as well with them as the trunk, their clients/customers as branches, and the benefits to their clients/customers as twigs.
What do they get out of the group?
Way to connect with other like-minded marketers/coaches/consultants who have the same "future share" = deep desire to change the world
"Clan" is kind of an archaic, old-school word which totally fits what I was hoping to offer to the group. I want to teach the tride and true, "old-school" principles that will allow digipreneurs to connect with their own clans, build a successful biz, and change their world. Stuff like...
Expert sales strategies, how to leverage storytelling, speaking skills, and principles of influence and persuasion they can utilize to connect with their own clans and increase income/impact.
Templates! And more templates! (Some of 'em for paying subscribers)
Access to two marketing/copywriting experts who actually get "in the trenches" (via the FB group and 1-on-1 consults etc.) and help remove obstacles keeping members from reaching their peak potential!
How We Sell to These Coaches/Consultants/Digipreneurs...
Build a list
PDF Lead magnet: The "1-2-Punch" 2-step funnel for selling ANY high-ticket offer - ZERO phone calls or strategy sessions req'd
The 2-step funnel is basically teaching them the Ben Settle / Seinfeld style email system. Build a list with a kick-ass LM then email your list every day.
1 week of daily email templates + perfect LM checklist bonus
$97 Offer (make this an upsell on the next pg)
30-min. strategy session with Kate and Lee to get ideas/critique your lead magnet, discuss your offer (if it's no good, daily emails won't work), talk FB ads, etc.
This $97 phone call also gets pitched to our FB group when we need clients
Pitch DFY daily emails for $2000/mo (deliver this via our own daily email campaign)
SIDE NOTE: Pitching daily emails for $2k/mo. fits in with the whole "connect with your clan" idea b/c the fastest way to connect with someone IS by talking to them every day in their email list (not pushing them through a funnel). Builds relationship fast, connects you with right people, weeds out bad prospects, and allows you to sell high-ticket offers whether DFY services or infoproducts
Once we get a taker, offer to add on pkgs to fix their sales pages, optimize web pages, build a better funnel, etc. (where high-ticket strategy comes in and we've already shown value, now we can ask for big bucks and WE are in control.)
Fear of regret, not fulfilling purpose and achieving big dreams
Funnels/sales pages not converting
Slow sales, keep getting distracted by shiny objects
Lack of TIME (need more automation, marketing systems in place, increase buyer frequency so not always spending time just getting new leads, etc.)
Doesn't want to be "just another (coach/digipreneur)"
Not enough respect from peers/clients/media
Grow/scale online biz (via courses, mem'ship sites, high-ticket coaching, live events, etc.)
Increase conversions and sell more
more time/money freedom
motivate, lead, and inspire others through their real-world knowledge and area of expertise
Giving back to and connecting with others going through same struggles they once did
Be seen as a thought leader in his niche
Sources of Info:
SUCCESS magazine, Entrepreneur magazine, Business Insider, Forbes, Money
Evercoach, Mindvalley Academy
Gurus: Russell Brunson, Ryan Deiss, DigitalMarketer, John Crestani, Eric Thomas, Michael Hyatt, Traffic and Funnels, Sam Ovens, Neil Patel, Smart Passive Income with Pat Flynn, Frank Kern
Books/authors: Think and Grow Rich , Joe Vitale
Entrepreneur on Fire
Duct Tape Marketing
Education: The Law of Attraction, NLP
Why do I want to do this?
I believe we can learn more from each other (thanks to the internet) than we ever could from the education system. You can earn and income and change the world through your real-world knowledge, expertise, and unique story. It's my duty (as the "reluctant hero") to connect with those whom I can help so that they can do the same thing and share their knowledge/expertise with their own clans online.
How will we do it?
Teach others how to spread their unique message/purpose via time-tested and proven principles of sales and persuasion - NOT about growing your biz by chasing shiny objects or trial and error of different tactics. Use these principles, be authentic, and talk about your WHY to connect with your clan and sell anything.
What are we doing/selling?
Sales copy and marketing strategy for online coaches, consultants, and "digipreneurs" who want to change the world.
Weekly Q&A Calls
Pitch our free FB group to everyone on our list