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Bear Grylls (Institution (Distribution/exhibition (Available to buy…
Bear Grylls
Institution
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Marketing/ promotion
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Star signification
‘Bear Grylls, the most iconic name in the survival documentary genre. His knowledge, boldness, and ability to give up all dignity is what makes his ‘brand image’ stand out’.
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Distribution/exhibition
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Scheduling
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First broadcast 29th April, 2014
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Basic Information
Themes
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Discovery, society today is all about wants and not needs, interesting to see what people discover when they can only have what they need to the bare minimum
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Representations
Place
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Primitive, takes humans back to their orgins
Gender
Female
Women are also strong and fearless, total equality in nature
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Males
'Crisis of masculinity' - "men are struggling to cope with the pressures and expectations of their personal and professional lives"- CALM
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Patriarch, leaders, strong, inexpressive
Class
Shift in hierarchy, nature rules all
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