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What influence customer purchase? (In Asian market) (Technology /online…
What influence customer purchase? (In Asian market)
Political
Economics
Social / Culture
"Both/and" culture
Guanxi in Chinese
relationship creation
network formation
Customer relationship marketing e.g. impact of chinese culture on Business to business relationship marketing
Guanxi, 5 keys of chinese culture charactistics, collectivism
Methdology
Psychographic
Purchase importance
purchase complexity
Technology /online purchase
-trusting the online store when they received high quality
utilizes information technology and posses the features of
information system
e-commerce
usability , availability , reliability , adaptability , response time
online shopping provide customer with services such as cancellation , exchanges and refund
servie provider
1) information quality 2) system quality 3) service quality > bulid trust > purchase from online store
free delivery services , free exchange services , saving coupons
Brand
Brand image
Brand management
brand presence
brand firm size