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Market and competitive environment of orgs and how org leaders HR responds

- - - - miss the bigger picture - complement with 5 forces etc.
      - needs to link - impact of efficiency in one process
      - has to be adapted to org - more suited manufacture
      - scale scope to analyse process and competition process
      - dated, difficult changing techno, knowledge based industries
    - - create efficiciences
      - understand org issues, focus attention
      - adaptable