Please enable JavaScript.

Coggle requires JavaScript to display documents.

5260_12 (Positioning, Testing & Documentation (Product Positioning…

- - - - differentiate
    - - understand the dimensions
      - placed on these dimensions.
      - number of dimensions
        names of these dimensions
        where the gaps are
      - approach to product positioning
      - put together a product and marketing plan
    - - Reduce to a 2 or 3D map
      - multidimensional scaling
    - - Multidimensional Scaling (MDS)
  - - - Effectiveness
        
        the extent to which a goal or task, is achieved
      - Efficiency
        
        amount of effort required
      - Satisfaction
        
        the level of comfort
    - - Experience
      - Domain Knowledge
      - Cultural background
      - Age and Gender
    - - Guessability
      - Learnability
      - Experienced user performance (EUP)
      - System Potential
      - Re-usability
    - - Annoyance
      - Product Sales
      - Productivity
      - Safety
    - - Focus Groups
      - Feature checklists
      - Field Testing
        
        Standard ways to test
        
        Monadic test
        
        Sequential Monadic
        
        Paired comparison
        
        Identity disclosure or blind test
        
        With or without Explanation
        
        Control
      - Questionnaires (fixed response or open-ended)
      - Interviews
    - - Test marketing
      - Pre-test market
      - Advertising tests
- - - - Correlation coefficient :rXY = covarianceXY/(SX*SY)
      - Correlation Matrix
      - Covariance Matrix