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Multi channel integration (Channel categories (Call centre, Direct…
Multi channel integration
Channel participants and channel options
Intermediaries
E-commerce able
e-commerce only
Traditional
Disintermediation (Dell)
Reintermediation
Buyer oriented intermediaries
Buying engines
Offer users means to review the offers and prices of different sellers
Communities
Serve buyers with greater information
Market structure map
Identifies the volume of products sold and sales value associated with them
Channel categories
Call centre
Direct marketing
Outlet
Electronic commerce
Sales force
Social media
Channel strategy options
Mono channel strategy
A customer segment channel strategy
Graduated account mgt strategy
A channel migrator strategy
Activity based
Integrated